Sandhya Simhan

I have deep experience in B2B and B2C SaaS, but can assist across any market sector including highly technical products aimed at developers. The underlying marketing principles I use are broadly applicable regardless of industry/vertical. Some situations I fit well in:

• You are preparing to launch a new product, and want to make sure it launches with as strong a GTM plan as possible.

• You do not have budget for a full time senior marketer, but could use senior level guidance and expertise.

• You don't know which part of your pipeline needs the most attention. 

• You want to create a customer flywheel - using successful customer stories to increase future pipeline. 

• You need to build a high-impact marketing team but you don't know what to look for. 

• Your marketing tech stack is a bunch of spreadsheets and you need to streamline your operations to move faster. 

I am a senior full-stack go-to-market leader with over 13 years of experience, including 8 years in B2B SaaS and 5 years in AI-native products at renowned companies such as Meta, Intuit, Workday and Unilever. I am the former head of marketing at DeepLearning.AI, managing personal comms for Andrew Ng. I have a proven track record in developing GTM strategies, leveraging analytics for impactful business decisions, streamlining and automating process and accelerating sustainable revenue growth. 

My expertise includes:

• Leading initiatives in AI product marketing and establishing thought leadership in the field.

• Utilizing data and analytics to inform marketing strategies and drive measurable business impact.

• Successfully launching and managing the lifecycle of various products.

• Recruiting, developing, and leading high-performing marketing teams.

Follow me on Linkedin for my thoughts on everything from marketing and AI to operations and working motherhood.

Book a free intro call with me to discuss your needs, and we'll build a flexible, cost-effective engagement plan together.